Free resource

Get your account ready to grow

While you wait for PostAxis, use this guide to set up your TikTok, Instagram, X, or Threads account so you’re ready when we launch. These steps help the algorithm treat you like a real creator, not a bot—so your first posts actually get seen.

Step 1

Set up your account the right way

New accounts perform better when they look intentional, not like throwaway bots. Use a fresh account per platform if you can (same email is fine if you’re only warming one at a time). On TikTok, Instagram, X, and Threads, your bio is the first thing people see—make it clear what you offer and where they can go next.

Your bio should answer: what you do and how to find your app, site, or product. On TikTok, new accounts often can’t add a link yet, so spell out your URL or app name. On Instagram, switch to a business or creator account so you can add a link. On X and Threads, put your link in the bio. Anyone who lands on your profile should know in one glance why they should tap through.

Step 2

Warm up before you post

The biggest mistake is posting on day one. Platforms learn who you are from how you behave. If you create an account and immediately start posting, you look like a bot—and the algorithm will limit your reach (often to almost zero views). Warm up first so the system learns your niche and treats you as a real user.

Spend about a week using the app like a normal person in your niche: scroll only content related to your product or topic, follow accounts you’d actually follow, like and comment thoughtfully, and save videos or posts you could remix later. Don’t post anything. Three days can work for some, but seven days is safer and more reliable. After that, the algorithm has a better idea who to show your content to.

When you do start posting: for the first ~10 posts, publish from the official mobile app, not from a browser or scheduling tool. Once you’re getting steady views and the account feels “trusted,” you can switch to posting from the web or a tool like PostAxis.

• Scroll in your niche only, 15–20 min per day.
• Follow, like, and comment like a human—no generic one-word replies.
• Save 3–5 pieces of viral or strong content per day that you could adapt.
• No posting for the full warmup period.

Step 3

Find your winning format

After warmup, the goal is to find one or two content formats that consistently get good views and engagement from people who’d actually use your product. That’s your “content-market fit”—the style of post that works for your niche.

Use the content you saved during warmup as inspiration. Remix proven formats and put your own angle on them: same structure and hook, different context for your app or business. Early on it’s fine to test a lot of formats; not everything will hit. Focus on watch time and comments—those two signals matter most on TikTok and Reels. Short, punchy hooks in the first few seconds help. So does an ending or caption that naturally points to your product without feeling like an ad.

Start with one post per day. Quality and consistency beat volume. When a format starts getting 1K+ views or solid engagement, make more like it. If something never gets past a few hundred views after many tries, try a different format. Every product has a different winning style—you find it by testing.

Tools: a simple editor like CapCut (free) is enough to recreate viral formats. Grab the audio from videos you saved (e.g. “TikTok to MP3” or “Reel to MP3”), drop it into your edit, and adapt the visuals and script to your niche. Keep the same hook and pacing; change the story to your business.

Step 4

Ride trends without losing your voice

Trends are sounds, formats, or topics the algorithm is pushing. If you spot one early and adapt it to your niche, you can get a burst of reach on top of your usual audience. The trick is to move fast and keep your message clear.

Look for sounds or formats with tens of thousands of uses—still growing, not oversaturated. When something blows up (e.g. a meme or a specific audio), adapt it to your product within 24–48 hours. Don’t replace your best-performing formats; add one or two trend-based posts per week alongside your evergreen content. You can also blend a trend with your winning format for extra reach.

You don’t always need to pick the sound inside the app—if you use the same audio in your editor, TikTok and Instagram can still surface it. What matters is that the format feels current and fits your niche.

Step 5

Turn views into real traffic

Views are only useful if they lead to profile visits, link clicks, or signups. Optimize the path from video to customer: strong hook → value in the content → clear next step in caption, pinned comment, or end card.

Put a clear, relevant CTA in your caption or as a pinned comment—what you offer and where to find it. Avoid generic lines like “download my app”; explain why it’s worth their time. Reply to comments in a helpful or engaging way; more activity under the post can boost reach, and replies are a chance to point people to your product when it fits.

Create content around problems your product solves, and mention your app or site as the solution—without making the whole video feel like an ad. Show the product in action when you can (screen recordings, before/after, you using it). Soft sell works better than hard sell on these platforms.

Step 6

Scale when it’s actually working

Don’t scale until you have proof: at least a few weeks of consistent posting, at least one piece of content with strong reach (e.g. 100K+ views or several with 10K+), and a format or two that reliably get engagement and some signups or traffic. Scaling from zero just multiplies zero.

When you’re ready: increase to 2–3 posts per day on your main account, then add a second account. Every new account needs the same warmup—seven days, no posting, engage in your niche. For the first ~10 posts on each new account, post from the mobile app. After that, you can use a scheduler or cross-poster to save time.

Once you’re posting multiple times per day across several accounts and platforms, doing it all by hand isn’t realistic. That’s when a tool like PostAxis pays off: one place to create, schedule, and publish to TikTok, Instagram, X, and Threads so you can focus on the content and strategy, not copy-pasting uploads.

• Warm up every new account for 7 days before posting.
• First ~10 posts per account: from the app, not from automation.
• Don’t use scheduling or cross-posting on accounts that aren’t yet getting steady views.
• Don’t post the exact same video twice on the same platform (unless you change something meaningful or wait a long time).

Get your account ready now—then when we launch, you’ll already know your format and can plug PostAxis in to scale.